Using Google Analytics, a great tool for analysing your website traffic, we found since launching the UK Hyundai Club over 30% of its visitors were using a mobile device.

Like most websites which aren’t mobile friendly, the statistics showed mobile users were much less likely to use the site:

  • – Over 60% of our mobile users left the site after viewing only one page
  • – Mobile users spent two-thirds less time on the website than desktop users.
  • – The Majority of mobile visits were first time visits, ie. less mobile visitors came back.

Not happy that the site was only reaching 70% of its potential we went to work making the website mobile friendly by adding a responsive layer to its design. Responsive design allows a website to be viewed on as many devices as possible including desktops, tablets and smart phones.

Although it’s early days, Analytics for the last week show a marked improvement in our mobile visitor engagement:

  • – 30% of our mobile users left the site after viewing only one page (50% improvement)
  • – Mobile users 80% longer on the website than before.
  • – 11% more Mobile users revisited the website.

Responsive, Mobile Friendly phpBB3 Forum

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