Tag Archive: E-Commerce

Hair Cosmetics Ltd. are the number 1 hair and beauty wholesaler in the North East of England and, like many well established businesses, had a one page website which was, in the managing directors own words, "embarrassing".

We redesigned the Hair Cosmetics's website to give it a clean, crisp and professional look, which is responsive so can be viewed on all devices including mobiles and tablets. We also added an online store allowing them to sell their products to a greater audience.

The Managing Director was very happy with the new site and said

"When looking at my old site, I wonder what I've been paying for over the years"

Website Features

  • Responsive Layout
  • Fully Featured Online Shop
  • PayPal Integration
  • Sagepay Integration
  • Facebook Integration
  • Rich Snippet (SEO) Features
hair-cosmetics

should I accept PayPalA question I get asked all the time is "should I accept PayPal payments?" most of the time the reason for the question is something like "I've heard bad things about it". I'll admit I've heard some bad things about PayPal too, but I've also seen our customers process over a hundred thousand pounds worth of sales through it, and so far not had seen any problems first hand.

PayPal is a service which allows businesses and individuals to collect money for products and services.

Like every third party service you may use to conduct your online business you need to read the terms and conditions and weigh up the pros and cons to ensure it suits your business, for example, if your average transaction value is £1000 you shouldn't choose a payment processor who only offers you protection for transactions under £500, similarly if your average transaction value is £10 you shouldn't choose a payment processor who charges a flat rate of £5 per transaction with no monthly fee

Here is a few of the general pro's and con's of using PayPal.

Why Should I Accept PayPal

No Sales, No Costs

Sometimes problems occur when starting up your business and you may not be quite ready to sell as soon as you planned, this may be problems in documentation, manufacturing, supply or a whole host of other reasons, even when everything does go to plan it could take a little while before sales really get going.

When using PayPal there's no startup costs and for most account types no monthly fee, this means if you don't make any sales you won't have to pay any fees.

Instant Set Up

A PayPal account is quick to set up, in fact the longest part of the process is the time it takes to read the terms and conditions. It's also a quick payment method to integrate into a website, and offers many levels of integration from a simple buy now button to more complex shopping cart systems.

No Unknown Variables

Often when applying for a merchant account from your bank you have to negotiate your fees based on projected turnover, which is great if you've been selling online for a while and have enough turnover to get a good rate, but if you don't hit your projected turnover you risk being hit by a higher percentage rate. With PayPal you know exactly where you stand, PayPal fees work on a simple scale, the more you sell in a month, the less you pay in fees.

Instant Access To Funds

If you start fresh with a merchant account from a bank they will probably put your money on hold for 30-60 days to ensure you have funds available in-case of charge backs, this can cause severe cash-flow problems for small businesses.

With the PayPal Access Card, you can have instant access to your PayPal funds, and while the fees for taking money out of a cash machine, the access card, which is simply a prepaid Mastercard can be used to pay for stock and other essential business costs seconds after your customer has paid.

"PayPal Money Isn't Real Money"

PayPal being outside of people's standard bank account is often considered as bonus money not earmarked for anything such as bills, and with a price to withdraw small amounts to a bank account people often look online for things to buy rather than transfer money into their bank.

What's more, PayPal make it very easy for individuals to receive money from others and it's not just people who sell unwanted goods on eBay who are receiving PayPal payments. Mobile PayPal apps are making it much more common for friends to give each other money via PayPal, splitting meal bills, birthday presents and even trading PayPal cash for real cash with a friend on a night out because the cash machine is broken all add up to people having healthy a PayPal balance waiting to be spent.

People Feel Safe Using PayPal

Some people like to pay via PayPal, it's a method which requires no real trust in the seller, as PayPal offers buyer protection, customers also know the process to pay with PayPal and are aware that a seller will never see their card details.

Reasons Not to Use PayPal

People don't like PayPal

For one reason or another some people will not use PayPal, this could be because they have had a bad experience in the past or may just be because they have heard bad stories. Offering no alternative to PayPal will fail to convert these customers.

Solution : Offer an alternative alongside PayPal

"I Don't Have A PayPal Account"

Not many people are aware that buyers can make purchases through PayPal using a debit or credit card without a PayPal account and PayPal doesn't make the option very obvious during the payment process either. Unfortunately it's tough to educate these users, so offering only PayPal could fail to convert people who don't want to have a PayPal account.

Solution : Give clear instructions or offer an alternative alongside PayPal

Your Product Doesn't Qualify for Seller Protection

You must check your products and processes qualify for seller protection, for example if you sell digital goods you will not qualify, or if you use a shipping service with no online tracking, which includes in-house shipping solutions.

Not qualifying for seller protection is not always a reason not to use PayPal but you you must decide if you can take the risk of charge backs, often these are the same risks you take when accepting other payment methods, for example accepting credit cards but not requiring 3D secure authentication for every purchase.

You Might Get a Better Deal Elsewhere

There are many payment processors and many different fee structures, if your transactions are high value you may be able to find a processor who charges a small one off fee per transaction which will be much better than one which charges a percentage, if your transaction value is low a percentage may be better than a fixed fee.

PayPal May Not Match Your Brand

In some cases PayPal may not fit in with your product image, for example; if you have a particularly high class or exclusive product.

PayPal May Put Holds On Your Funds

Much in the way a bank may impose a long clearing period, in some rare cases PayPal has been known to put a hold on an account when they feel it necessary to review, PayPal are also not the quickest to complete reviews. From research this seems to be more prominent with businesses who collect money for things other than the sale of goods (donations etc.).

Man taking advantage of highstreet sales

It's important to keep things fresh during the holiday season with most of the high street stores promoting Boxing Day Sales your potential customers are tempted to venture off their computers and visit shopping centres across the country. Fortunately e-commerce stores still have the upper hand, with no looking for parking spaces, queues, bumping into people and fights at the tills a small sale of your own should be very effective to convince your customers to stay indoors.

The great news is with an e-commerce store not only does it cost you less than the high-street stores to put up sales banners you can automate when your sales begin and end so you can plan them in advance.

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with a clean, crisp and modern design, the new GeekStickers website sells a range of stickers to liven up modern day items like laptops and tablet pcs. With the target audience of this website owners of tablets, and laptops, it was important that it could be viewed at its best on all devices which is why we have adopted a responsive design.

Website Features

  • Responsive Layout
  • Fully Featured Online Shop
  • PayPal Integration
  • Google Wallet Integration
  • Full CMS System
  • No Limit On Produts
geekstickers

Hair Cosmetics Ltd approached us to create them a website to sell their range of hair colour products online.

The new tintsrus.co.uk eCommerce site has a lot of product variations which we've seen done badly so many times, with drop down lists or a generic image for all variations so we took particular care in ensuring the customer can see what they are buying. Seamless payment processing by Paypal and SagePay has been provided to ensure an easy shopping experience for the Customer.

Website Features

  • Fully Featured Online Shop
  • PayPal Integration
  • SagePay Integration
  • Professional Bespoke Design
  • CMS Allows Customer Total Control
  • Full Training & Support
tintsrus

We've just changed the back-end system of UltimateVinyl.co.uk from Zencart to Opencart to take advantage of Opencart's Multi-site and affiliate features. Although we didn't want to change the original site design too much, we did take the opportunity to add a responsive layer to the design.

Responsive design allows a website to look good on all device sizes from the small screen of mobile phones, medium screens of tablet devices, large desktop computer monitors and huge TV screens. With the massive range of devices being used to access the internet these days, the benefits of building responsive sites far outweighs building a mobile version of a website, particularly when a lot of companies think of only the iPhone when developing for mobile and rely on knowing what device is viewing the site, rather than the more future-proof method of knowing how wide the screen is.

Website Features

  • Responsive Layout
  • Fully Featured Online Shop
  • PayPal Integration
  • Professional Bespoke Design
  • Full CMS System
  • No Limit On Produts

After working with us previously and being happy with both the website we had developed and the orders it produces, Hair Cosmetics Ltd came to us to develop a new website for their Parlux range of hair dryers.

It was requested that we keep a similar feel to the Jaguar-Scissors website, after all the target market is very similar and sales figures suggest the layout works.

The new parluxprofessional.co.uk eCommerce site does not have a lot of products so each has a prime place on the homepage reducing the number of clicks needed to purchase. Seamless payment processing by Paypal and in the near future SagePay has been provided to ensure an easy shopping experience for the Customer.

Website Features

  • Fully Featured Online Shop
  • PayPal Integration
  • SagePay Integration
  • Professional Bespoke Design
  • CMS Allows Customer Total Control
  • Full Training & Support
Parlux Professional Website Design

Featuring both a blog and an online shop, IckleStitches.com is a simple site built to the customers exact specification which thanks to it's responsive design looks great on any size screen from smart-phones to wide screen monitors and TVs.

Website Features

  • Fully Featured Online Shop
  • Fully Featured Online Blog
  • PayPal Integration
  • Professional Responsive Design
  • CMS Allows Customer Total Control
  • Full Training & Support
icklestitches

Hair Cosmetics Ltd. came to us needing help with their Jaguar-Scissors website, their web developer had dropped him in it and left them with a site which was complicated to use, looked embarrassing and didn't reflect the quality of the high end product Jaguar Scissors are.

We first ensured the existing Jaguar-Scissors website was secure and gave some training to ensure Jaguar Scissors was able to process any orders that may have came in, then we set to work on a new site.

The new Jaguar-Scissors.co.uk eCommerce site concentrates on giving the customers the best possible view of the product, with large product images and the ability to view a "larger than life" view of most products. Seamless payment processing by Paypal and in the near future SagePay has been provided to ensure an easy shopping experience for the Customer.

Website Features

  • Fully Featured Online Shop
  • PayPal Integration
  • SagePay Integration
  • Professional Bespoke Design
  • CMS Allows Customer Total Control
  • Full Training & Support

Our vinyl graphics company, Ultimate Vinyl's website UltimateVinyl.co.uk has been a test subject for us for many years, after all, there's no better way to investigate a system than by using it.

Originally it was built using osCommerce as it's base which worked ok, but was not very user friendly to manage, so we continued our quest for a better solution. Zencart presented itself as a much better alternative, giving a simple shopping experience for the customer and also a good administration area so stock and order management could be done with ease.

Many years later, although the look has changed a few times, and we've made a few custom modifications, we still use Zencart as the base for most of our online stores.

Website Features

  • Fully Featured Online Shop
  • PayPal Integration
  • Google Wallet Integration
  • Professional Bespoke Design
  • No Limit On Produts
  • Full CMS System